Fractional Leadership, Full-Sized Results
Susan LaPoint | Fractional Marketer
Executive Content-Focused Leadership Without the Full-Time Investment
Strategy, operations, and development
As your fractional marketing executive, I provide growing B2B companies with the strategic vision and operational expertise of an executive content leader on a part-time basis — giving you access to seasoned leadership without the full-time investment.
The Fractional Leadership Advantage
My fractional leadership model provides:
- Executive-level expertise at a fraction of the cost of a full-time hire
- Strategic continuity through consistent leadership and direction
- Team development to elevate capabilities and output quality
- Implementation oversight ensuring strategies translate to results
- Coordination among teams and stakeholders
How We Work Together
As your fractional marketing partner, I become an integrated member of your leadership team, typically dedicating 10-20 hours per week to provide:
Discovery & Assessment
I begin by uncovering your current content operations, team structure, and business objectives.
Regular Reporting
Clear communication on progress, challenges, and results.
Strategic Roadmapping
Together we develop a comprehensive plan for your content marketing, with clear priorities.
Capability Building
I work to elevate your team’s skills and establish sustainable processes.
Leadership Guidance
I provide ongoing direction to ensure strategies are effectively executed.
Content Creation
Working with your team, I can help with content production and management.
Content operations transformation
Together, we’ll build efficient, scalable systems for sustainable content production that can lead to impactful cost savings.
- Content strategy leadership
Developing and implementing content approaches that align with business goals - Team leadership & development
Leading and mentoring your content team members - Content technology & stack optimization
Evaluating, selecting, and implementing the right content tools - Cross-functional coordination
Ensuring content serves broader marketing and business objectives - Executive decision-making
Optimizing content investments and priorities
About Susan
With over 10 years of executive experience in publishing and B2B content leadership, I bring a unique combination of strategic vision and operational expertise to organizations seeking to elevate their content approach.
As a former publisher and content manager, I understand both the creative and operational aspects of content leadership, enabling me to elevate quality while optimizing resources and demonstrating clear ROI.
Ready to bring executive-level content leadership to your organization? Contact me to discuss your needs.